The conflict escalated as the brothers split the company in two, dividing the assets and the employees between themselves. Adi named his company adidas, a combination of Adidas Grinch santa shirt and last names. Rudi attempted the same by first naming his company but eventually changed it to the more athletic sounding puma. The two built competing factories on opposite sides of the river aurach and quickly became responsible for much of herzogenaurach’s economy, with nearly everyone working for one company or the other.
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As the entire town got caught up in the dassler family feud, the rivalry reached ridiculous proportions of Adidas Grinch santa shirt. There were local businesses that served only Adidas or only puma people, dating or marrying across company lines was forbidden, and herzogenaurach became known as the town of bent necks since people first looked at which company’s shoes you were wearing before deciding to talk to you.
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It wasn’t until when employees of both companies symbolized the end of six decades of feuding by playing a friendly soccer match and Adidas Grinch santa shirt. By the,the dassler brothers had both died, within four years of each other. Even in death, the animosity continued as the brothers were buried at opposite ends of the same cemetery, as far away from each other as possibly.